Needl Audience Explorer - Free Beta

Audience Explorer lets you build audiences that will improve the performance of your digital marketing campaigns.

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You can now control Needl’s Google Analytics engine. This new free beta tool is super-fast and gives you flexibility to query any number of dimensions in your data to identify best performing segments to use in your digital marketing.

Our users have asked us specifically for a simple Google Analytics audience query tool that uses Needl’s powerful data extraction and analytics engine to find segments within the seconds.

This is our first beta release with a simple UI, so please don’t expect it to be perfect. We would love to hear your feedback on using the tool.

How does it work?

Audience Explorer probes your Google Analytics data via the api and finds segments that perform better (have a better conversion rate than site average), that can then be used to improve the performance of your Google Ads/Facebook campaigns. It omits segments with a conversion rate lower or not significantly different from site average.

Audience Explorer uses an algorithm based on Naive Bayes to calculate high converting audiences and audience reach. You can adjust the dimension mix and other settings to match the target advertising platform.

Data confidentiality

Needl preserves your login and permission to access your Google Analytics account and nothing else. Data is fed directly from the Google Analytics API to the local Needl app in your web browser.

Is it really free?

Yes. This is a beta tool and will remain free for the moment while we gather your comments.

How do I sign up?

It’s just a simple sign up and authorisation for Needl to access your Google Analytics accounts. Takes less than a minute.

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Or take a look at the demo account:


Book a demo for free!