About Needl

We are a team of people who love Google Analytics. But as business people ourselves, we have been frustrated with the complexity - you need a degree in computer science to be able to do anything more than basic reports. So we have built Needl the ultimate segmenting tool.

We know that most businesses, without the resources of a data analyst or expert, struggle to scrape the surface of what Google Analytics can tell them about their business and we all know that the best stuff is in the segments when you drill down. So we decided to simplify the process with an automated Virtual Data analyst tool that makes segmented analysis a reality for everyone. It’s faster, more comprehensive and much more affordable than paying for a human. Bringing you only the important data you need to make your decisions.